Healthcare
Earthly
Earthly Toothpaste is a natural oral care brand developed in Africa, using clean, botanical ingredients. Its corporate identity, packaging, website, and social media presence work together to create a modern, cohesive brand focused on sustainability, wellness, and everyday care.
Corporate Identity
Brand Recognition
Earthly’s corporate branding, awarded Best Brand in 2022, is a refined expression of natural wellness and modern African design. The identity seamlessly integrates thoughtful strategy, distinctive packaging, and a cohesive digital presence to create a trusted, sustainable, and visually compelling brand experience.
Branding
Toothpaste Collection
Earthly Toothpaste’s packaging development spans five targeted variants—Charcoal Whitening, All Round Protection, Herbal Protection, Sensitivity Prevention, and Kids All Round Protection. Each design is carefully crafted to clearly communicate its function while maintaining a cohesive brand identity, balancing natural cues, clarity, and modern appeal across the full product range.
