Fitness
Fighting Fit
Fighting Fit is a women’s kickboxing studio built around strength, confidence, and empowerment. We developed the full brand identity from the ground up, including the corporate identity, social media presence, website wireframes and development, as well as supporting marketing materials. The result is a bold, cohesive brand system that reflects the energy, resilience, and community at the heart of the studio.
Corporate Identity
Brand Recognition
For Fighting Fit, the corporate identity development focused on creating a bold, empowering visual system that reflects strength, confidence, and female resilience. We crafted a cohesive identity built around impactful typography, a dynamic colour palette, and strong graphic elements that capture the energy of kickboxing and the spirit of the studio. The result is a distinctive brand foundation that feels powerful, modern, and instantly recognisable across all platforms.
Packaging
Supplements Collection
For Fighting Fit, the supplement packaging design extends the brand’s bold, empowering identity into a functional retail environment. The range was designed to feel strong, clean, and energetic, using a confident visual system that ensures clarity, shelf impact, and brand consistency. Each pack balances performance-driven aesthetics with a premium, female-focused edge, reinforcing the studio’s commitment to strength, wellness, and everyday resilience.
