Government
GEMS
For GEMS Medical Scheme, we developed six distinct member personas to clearly articulate and simplify the various medical aid options, helping audiences better understand and relate to their choices. Our work also included the design of tax collateral, digital web banners, and social media content to support key communication periods. In addition, we created monthly YourHealth newsletters, delivering practical wellbeing tips and insights to encourage healthier lifestyle choices among members.
Monthly Newsletter
Masterheader
We developed six clear member personas to simplify GEMS Medical Scheme’s offerings and improve user understanding and created a master header for these option newsletters.
Montlhy
YourHealth Newsletters
Monthly YourHealth newsletters providing members with practical, easy-to-follow wellbeing tips to support healthier lifestyle choices and ongoing health awareness.
